FROM EMPIRE TO ASHES TO UNSTOPPABLE
THE EXECUTIVE'S ELITE PERFORMANCE ARCHITECT
Where Boardroom Excellence Meets Physical Mastery
01
THE ALPHA YEARS
By 30, I was unstoppable. Training Olympic athletes and A-list celebrities across continents. The body that commanded boardrooms. The energy that never quit.
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Dorian Yates himself - 6-times Mr. Olympia - personally mentored me in his revolutionary HIT system.
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Tom Platz taught me intensity.
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Samir Bannout showed me precision.
Life was sharp. Focused. Commanding.
02
THE EMPIRE YEARS
For 27 years, I built what looked like the perfect life. Two luxury boutiques in Thailand. A luxury watch brand in Switzerland. A luxury distribution company in London - through which I had the honor of presenting a watch to Queen Elizabeth II of England.
I collaborated with Formula One teams. My life was a constant rotation between Bangkok, London, Zürich, Miami, LA, Monaco, St. Moritz and Munich. 35+ staff. Multiple businesses. International success.
I was living the executive dream. 16-hour days became normal. Business dinners every night. Stress was my constant companion.
But success is a vampire. The gym? "No time." Healthy meals? "I'll grab something quick." Sleep? "I'll sleep when I'm dead." I became everything I once despised - 20kg overweight, exhausted, a bloated shadow of the warrior I'd been.
Another casualty of success - the executive who could manage everything except himself.
ROYAL PRESENTATION
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Presenting a luxury timepiece to Her Majesty Queen Elizabeth II
03
THE COLLAPSE
Then came the perfect storm. COVID-19. Market crash. Failed partnerships. Legal battles. In 6 months, everything I'd built for 27 years was gone.
At 57, I faced brutal truths. The stress had destroyed my health. I was 20kg overweight, exhausted, and broken. My financial security - gone. My identity as a "successful CEO" - shattered.
Rock bottom has a way of stripping away your illusions. I'd sacrificed my health for wealth. Built an empire on a crumbling foundation. Lost myself in the pursuit of more.
I had two choices: give up or rebuild everything - including myself. I chose to rebuild.
04
THE RESURRECTION
While the world spun out of control, I took back control of what I could: My body. I applied my business mind to fitness and health.
I figured out how to build a body that supports empire-building instead of being sacrificed for it. The transformation wasn't just physical. When you reclaim your body, you reclaim your edge in everything.
Today, at 60, I'm in better shape than I was at 30. More energy, better focus, unstoppable confidence. I've spent the last decade perfecting the system that saved my life.
And I discovered my mission: Every executive I meet is living my old story. Building empires while destroying their health. That's why I created DOMINATE16™ and EXECUTIVE EDGE™ - because the best leaders in history understood that peak physical condition enhances every aspect of performance.
TODAY: DUAL MASTERY
TWO PROVEN PATHWAYS TO EXECUTIVE EXCELLENCE
Today, I serve executives through two proven pathways, each designed for different leadership needs and lifestyle demands:
1-ON-1 EXECUTIVE TRAINING
For leaders who want the most exclusive transformation experience in the Netherlands
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8-12 week intensive program and more
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100% private sessions
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Caesar Fitness + Spa, UpShape Studio or Home
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Real-time lifestyle integration
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Complete discretion and privacy
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Concierge-level service
THE CREDENTIALS THAT MATTER
DY HIT MASTER
TRAINER
One of only a handful worldwide. Personally trained and certified by Dorian Yates.
30+ YEARS ELITE
FITNESS
From Olympic athletes to Fortune 500 CEOs. I've transformed them all.
FORMER
CEO
I understand your pressure because I've lived it. Built it. Lost it. Rebuilt it.
100% SUCCESS
RATE
Every executive who completes my program achieves their transformation.
200+
EXECUTIVES
Transformed leaders across Europe, Asia, and the Americas.
THE
PROOF
At 60, I'm stronger and leaner than executives half my age.
EXCLUSIVE TRAINING VENUES
I offer ultra-exclusive 1-on-1 training for select executives in Den Haag - combining my 30+ years of elite training expertise with access to the Netherlands' most prestigious fitness facilities and ultimate convenience options
THE MISSION
Every executive I work with has the same story: incredible professional success, crumbling personal health. The demands of leadership seem to require sacrificing your body.
THAT'S A LIE
The best leaders in history understood that peak physical condition enhances every aspect of performance. Your body is not separate from your success - it's the foundation of it.
A SYSTEM BUILT FOR YOUR REALITY
Someone who travels constantly. Faces business dinners regularly. Works 12+ hour days. Carries enormous stress. Demands results, not excuses.
"SIMPLY THE BEST PERSONAL TRAINER IN THE BUSINESS."
Professor Panagiotis Gikas
Consultant Orthopaedic Surgeon & Medical Director
I UNDERSTAND YOU BECAUSE I AM YOU
I know what it's like to choose between a workout and a critical meeting (the meeting always wins).
I know the frustration of programs designed for people with unlimited time and perfect schedules.
I know the shame of letting your body decline while your business grows.
And I know the incredible power of getting your edge back.
READY TO WRITE YOUR TRANSFORMATION STORY?
You've read my journey from empire to collapse to resurrection. The question isn't whether transformation is possible – I'm living proof it is.
The question is: Are you ready to become the executive who dominates both boardrooms AND their physical performance?
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Former CEO
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Dorian Yates Certified
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Royal Presentation
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100% Success Rate